Client Projects
USC provides its business students with the unique opportunity to work with real clients to assist with their marketing needs. From conducting market research, to performing digital audits, to proposing omnichannel campaigns, I have provided pro-bono marketing consulting services to a variety of companies in the Los Angeles area.
For this project, my team developed a marketing campaign proposal for Alo Yoga to promote a new clothing line. The campaign was centered around TikTok, and make use of TikTok's self-identified best practices as well as their Creator Marketplace. Using both primary and secondary research, we identified potential growth opportunities for the company and developed a strong campaign plan with four separate activations.
Course: Marketing Communication and Promotion Strategy
Client: TikTok, Alo Yoga
For this project, my team conducted primary and secondary research to develop a consumer behavior report for In The Groove, a curator of fashion recommendations for women over the age of 50. This data was used to develop and pitch solutions to a company-identified problem: namely, to convert the company's social media followers into email newsletter subscribers, as the email newsletter generated majority of the company's revenue.
Course: Consumer Behavior and Marketing
Client: In The Groove
For this project, my team did a full audit of the digital presence of Honey's Kettle, a fried chicken restaurant in Culver City, CA. From there, we developed a series of realistic recommendations for Honey's Kettle to enhance their digital marketing efforts on their social media platforms, email newsletters, and website.
Course: Digital Marketing Strategy
Client: Honey's Kettle